ABSTRACT
This chapter wishes to contribute to the socio-ecological transition toward sustainable consumption by bridging research with art to inspire change. Building on Ricœur's work on narrative identity and arts-based research (ABR), the researchers explored the potential of semi-fictional narratives and visual storytelling as tools for transforming consumption practices. Drawing from their previous ethnographic fieldwork (Strength2Food, see Chapter 4), this chapter examines how artistic methods can communicate research findings and engage readers in imagining sustainable futures.
The chapter begins with results – presented through narratives, visual images, and food biographies – to capture the audience's interest before introducing the theoretical and methodological framework. Inspired by Ricœur's concept of mimesis, the researchers suggest that engaging readers with imaginary worlds broadens horizons and fosters greener transitions. With this experimental approach, the chapter seeks to reveal how poetic and visual tools can reorient perspectives and provoke meaningful socio-ecological change.
