ABSTRACT
This chapter addresses the question as to what cognitive and motivational mechanisms may underpin commitment. To address this, a novel distinction is introduced between two forms of commitment, each associated with a different set of cognitive and motivational mechanisms: engaged commitment and gritted teeth commitment. It is worth noting at this point that, though the last two chapters have focused on social commitment, the distinction between engaged commitment and gritted teeth commitment also applies to individual commitment. This is because it pertains to underlying mechanisms which may be triggered by social or non/social factors.
