ABSTRACT
This conclusion presents an overview of key concepts discussed in the preceding chapters of this book. The book provides a synthesis of insights from a wide range of academic disciplines, each offering a distinct viewpoint for the entrepreneurial journey. It reinforces the need for active perception and reflection – not taking anything for granted – by discussing three constant tensions of the entrepreneurial journey, namely idea vs. opportunity, genius vs. lunatic, and skill vs. luck. The book introduces the idea of a contingent future – one that can turn out differently through different actions and in different circumstances – and outlines two general action principles to help face it: getting to the next milestone and changing direction. It then traces the milestones to the journey to the elements of a business model, intertwined in a tripartite design problem of market desirability, technical or operational feasibility, and financial viability.
