This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book examines the contention more closely and points out how CSR may play a complementary role together with other governance initiatives. It also examines the potential of alternatively chartered businesses, anchored in pro-social and pro-ecological governance. The corona crisis came a little more than a decade after the financial crisis when the global market economy temporarily broke down. However, to cash in on capitalism's resilience as an argument for its eternal robustness, would be misguided. A central hallmark of economic governance in the late 20th century and the early 21st is the turn toward neoliberal deregulation and marketization and a simultaneous downplaying of the role of the interventionist state. A radical ‘liberalist’ answer to the question of filling the regulatory void under globalized markets is to delegate governance to business itself to be incorporated into its business model.