ABSTRACT
Users of Facebook recognize their part of a revelation regime where sharing and disclosure are a central part of what takes place on the site. The compulsion to disclose and connect means that the individual takes upon himself the job of regularly "checking-in" to his online Facebook community. Facebook's power is the presumed freedom is provides the user to present his/her identity. Power is thus not about what Facebook makes you do, but in the potential exclusion from the future affect you might generate from your engagement with your Facebook group. Facebook is a routinized escape into one's social network, particularly because the ability to participate in a system comprised of members of your personal network producing ambient updates can serve as an escape from the drudgery of everyday life without being too unfamiliar. Citizens that pursue their own personal self-actualization, self-satisfaction project seldom question the efficacy of a neoliberal, capitalist system.
