ABSTRACT
In the last chapter, we introduced the multiactor approach as a further step in the development of what is called stakeholder capitalism. We presented an illustration or figure of the actors involved in running an economy. This in itself provides a distinct idea of what an economy is, which may be different from how the economy is often portrayed: it is not just a market that is operating with businesses and consumers as the main actors, with or without government regulations; rather, it is a multitude of actors in constant interaction. In this chapter and in the next two, we will focus on this dynamic so that we bring movement to the figure in the last chapter. Therefore, the figure will here be presented as a flying wheel, the ‘flying wheel of responsible innovation’, innovation leading toward responsible capitalism. How can the various actors play their roles in such a way that the overall outcome builds toward responsible capitalism and are hence realizations of the common good, of sustainable human flourishing? How can a market be organized in such a way that it can be a force for good, directing the creativity, courage, and innovative flow of entrepreneurship toward sustainability and inclusivity? And who can start the wheel moving? Or, to use the metaphor that we used at the end of the last chapter: Who will start to dance in such an inviting way that others join in?
