ABSTRACT

203 Chapter 6 complicates the approach to political images by asking what happens when those images move. The chapter first covers short formats of moving images: TV spots, public service announcements, and TV news. It then turns to longer formats like talk shows, television series, documentaries, and movies. Throughout, readers learn practical work-steps for creating their own protocols of these materials, teasing apart how they combine different modes to communicate their message, and identifying how they unfold their political potential shot by shot, scene by scene. By the end of this chapter, readers will possess the know-how for analysing filmic techniques like mise-en-scene, camera angles and movements, colour schemes and lighting, and editing conventions, to expose the political content of diverse moving images.