ABSTRACT

The Netherlands is a small, densely populated nation. It is not a powerful country, but it does exert influence far greater than its size would suggest, through trade, aid and cultural exchange. It has a very productive and innovative ‘cultural industry’ that is increasingly active in offering both specific content and formats on international markets. It has a ‘unique’ media landscape. Yet, like other countries, the Netherlands is currently facing the challenges of digitalisation and the many changes this implies (McQuail and Siune 1998).