ABSTRACT
The earlier sections of this book show the enormous pace of change: the media landscape is almost synonymous with technological innovations. Digitalisation is the driving force behind new equipment, new formats, new services and new relationships. Trying to create media policy to follow each of these new developments is not the approach that the Council considers very promising. It will not be effective, nor very efficient. It will be outdated before it can be seriously implemented. Moreover, there are still many uncertainties. The success of any new technology is not only linked to the technology itself, but to how people will use the technology in the context of their daily lives. The Council therefore believes that making a separate policy to regulate content on the Internet, a separate policy for mobile, a new policy for digital broadcast systems, etc. will result in the policy being continually challenged and finally outdated by reality – and therefore of limited use. Furthermore, a policy should stimulate useful innovation in the industry and not be seen as a barrier to progress.
