ABSTRACT
Georg Lukács introduced the notion of reification in 1922 as the process by which living beings, relationships, and all subjective qualities come to acquire the characteristic of a thing. In contemporary feminist terms Rosi Braidotti (2013, p. 61) writes that ‘the opportunistic political economy of biogenetic capitalism turns Life/zoe—that is to say human and non-human intelligent matter—into a commodity for trade and profit’. In today’s late capitalism, not only our labour, but also each one of our nameable attributes can be placed for sale on the market. Donna Haraway (1991, pp. 161-162) states that we are changing from an industrial society ruled by white capitalistic patriarchy into an ‘informatics of domination’. The control of information is in high demand, as is the ability to market, modify, and consume every living and non-living thing.
