ABSTRACT
Going beyond representation, we now examine Nazism and neo-Nazism and the media with regards to Hegel, Baudrillard, Bergson, and Levinas. Questions over authenticity, the disappearance of meaning, history and truth, are evaluated. There is an examination of postmodernism and irrationality and the rise of the right and Donald Trump, and how engaging with neo-Nazism rhetoric has been used to galvanize support for the right. We also realize how the neo-Nazi position is akin to mainstream business practices. There is an explanation of how the media reporting on events eliminates meaning from them with the persistence emphasis on the next event. With reference to postmodernism, how authentic this engagement with neo-Nazism is will be outlined.
