ABSTRACT
The year 2004 was so rich in political ad music that it demands another chapter. For some reason, this year presented viewers with an embarrassment of riches with regard to music in political ads. Variety and creativity is most evident in Republican ads; the Bush campaign in particular commissioned many ads where music is prominent, even central—”Wacky,” “Whatever It Takes,” “Windsurfing,” “Wolves” (and in other ads whose titles do not begin with the same letter as Bush’s middle initial).
