ABSTRACT
After Liberation, the reopening of the university and the founding of a new political faculty took time. So it was only fifteen years after he had arrived in Amsterdam as an exile, that Baschwitz's dream of becoming a full professor finally came true. He started a press institute, a press library, and a rejuvenated press museum – the first nucleus of modern mass communication studies in the country. He also introduced the studies of persuasion and media effects, public opinion and polling.
