ABSTRACT
Chapter 6 traces the impact of radio and television on the serials’ mode of address, as the golden era of serials in the mid-1930s and early 1940s coincided with the heyday of radio and the discursive consolidation of television as a broadcast medium in the United States. Film serials embraced the narrative forms and modes of address of radio and television and simultaneously reactivated possibilities offered by these media that were discursively negated at the time, for instance the use of television for point-to-point communication. In showcasing these options, serials not only reinstated full contingency at the historical moment of its curtailing, they also extended their own array of options of storytelling, managing a variety of anecdotes and adopted forms to exhibit and juxtapose multiple modes of address.
