ABSTRACT
According to the game scholar Ilya Vedrashko, the origin of advergames can be dated to the early 1980s, and it is even possible to find some precedents in the 1960s and ‘70s (Vedrashko, 2006b). However, the term was not coined until 2000, when the entrepreneur Anthony Giallourakis, owner of the domain https://www.w3.org/1999/xlink" xlink:href="https://www.advergames.com">www.advergames.com, understood that “the market for interactive casual Internet based gaming would be too appealing to corporations for them to ignore the marketing and branding opportunities associated with casual gaming on the Internet” (Giallourakis, n.d., para. 1) and decided to coin the concept and buy several domains related to it.
