ABSTRACT
In this chapter, I undertake a critical review of the literature that has contributed to understanding how games can be used to convey advertising messages. This literature review is organized around Bogost's theory on procedural rhetoric due to the high relevance of the procedural school to the study of digital games’ persuasiveness. This literature review is used to pinpoint the statements of other scholars on the topic of persuasion through digital games with which I agree or disagree. This is done to gather and develop the main arguments that allow me to outline a theoretical model for the study of how persuasive messages can be conveyed through digital games.
