ABSTRACT
In this chapter the theoretical model for the study of persuasive communication in digital games presented in chapter five, and the six factors that determine the conceptualization of persuasive strategies for advergames presented in chapter six, are used for the analysis of the advergame Tem de Tank, launched in 2010 by Volkswagen to introduce the Polo BlueMotion. Although the advergame's goals were properly defined, the game also contains a series of problems in terms of how the persuasive strategy was implemented. This game is therefore a perfect case study to exemplify how the theoretical model presented in this book can be useful to identify problems and propose solutions in the persuasive strategy of an advergame.
