ABSTRACT
The final chapter addresses a crucial question of television’s post-war history, namely the medium’s construction as a ‘feminine’ object and family entertainment. As the chapter shows, interwar fairs prepared the medium’s transition from the laboratory into so-called ‘female’ spaces – the home. This transition included renewed cabinet designs fitting into the modern living room, as well as new representations of women on and off screen. While the gendering of television would become particularly evident in the post-war years, the medium’s definition as ‘female’ entertainment began at the end of the 1930s at fairs and in the press. The chapter closes with an ‘intermission’; a short intermediate conclusion, which stresses the role of fairs for the normalization of the domestic dispositif.
