ABSTRACT
Music retailers and record industry suppliers may have been slow to adapt to the world of Internet music but at the time of writing, the music industry is now quickly taking advantage of the flexibility and low scale-up costs of digital music. Music retailers which once only sold music that they had delivered to their stores have the capability of becoming record distributors. Music businesses wishing to increase participation with their artists’ fans have adopted the Internet and mobile phones for fans to win prizes and speak to other fans. Interactive media generates revenue and increases loyalty for the artists’ and the music business.
