ABSTRACT

In the 1960s, the scholar Marshall McLuhan prophesized that the world would soon become a ‘global village’ in which nearly everyone would be linked together by communication technology. He predicted that this would lead to greater political and social consensus and a heightened awareness of our common responsibility for one another. Although nobody could argue that the more utopian aspects of this vision have come true, we do now, in a sense, live in a global village. Evidence of globalization is everywhere, from the shopping mall to the evening news, and much of what is driving it is digital media.