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operational capacity. In other words, has the organization actually got the desire, the capability, and the resources to put its chosen strategies into effect and to deliver the required results? Forecasting - a process in which an attempt is made to visualize and to quantify the way in which market, risk, and other relevant variables will behave during the planning period or “time horizon” within which the enterprise is working into the future. The process of forecasting aims to create a picture of the kind of future environment in which enterprise plans and activities are likely to be implemented. Franchising - a business development strategy based on the franchise to use a specified business format (eg McDonald’s). The owner of the franchise (the franchisor) establishes a contractual relationship with another (usually separate) enterprise which, as a franchisee, then has the right to make use of that business format during the lifetime of the contract. Functional authority - the right of functional specialists (such as strategic planners) to use their expert power to give orders in pre-specified functional areas (such as strategic management) to unit or line managers, who must comply with these orders. Functional authority is used in areas of the organization’s work where enterprise-wide policies are to be applied in all departments on a consistent and unified basis. Geocentricity -may be defined as the combination and synthesis of the localized cultural and managerial variations or paradigms that are to be found in the different countries in which an international company operates. Ultimately, an international or multinational company may develop and apply its own or “homogenized” culture right across the local enterprises and subsidiaries that make up its global organization. Global brand - is a product or service that is supplied on an international or global basis under a common brand name. This brand name is used everywhere. Examples: Kodak film, Hertz car rental. Globalization - may be defined as the process of internationalizing the scope, scale, and mindset of enterprise strategic management. Enterprise leadership espouses the belief that a “one-world” approach to doing business is the key to strategic direction, to operational efficiency, and to cost minimization. Strategies of globalization (i) rationalize and unify operations throughout the world; (ii) establish synergies between ranges of national and international activities and competencies; (iii) facilitate “shopping across the range” (thereby optimizing product availability and customer choice on an international basis); and (iv) establish consistent levels of operations and quality management that may be world class. Strategies of globalization are often associated with the offer throughout the world of relatively standardized products, services, or brands, each with

Chapter

operational capacity. In other words, has the organization actually got the desire, the capability, and the resources to put its chosen strategies into effect and to deliver the required results? Forecasting - a process in which an attempt is made to visualize and to quantify the way in which market, risk, and other relevant variables will behave during the planning period or “time horizon” within which the enterprise is working into the future. The process of forecasting aims to create a picture of the kind of future environment in which enterprise plans and activities are likely to be implemented. Franchising - a business development strategy based on the franchise to use a specified business format (eg McDonald’s). The owner of the franchise (the franchisor) establishes a contractual relationship with another (usually separate) enterprise which, as a franchisee, then has the right to make use of that business format during the lifetime of the contract. Functional authority - the right of functional specialists (such as strategic planners) to use their expert power to give orders in pre-specified functional areas (such as strategic management) to unit or line managers, who must comply with these orders. Functional authority is used in areas of the organization’s work where enterprise-wide policies are to be applied in all departments on a consistent and unified basis. Geocentricity -may be defined as the combination and synthesis of the localized cultural and managerial variations or paradigms that are to be found in the different countries in which an international company operates. Ultimately, an international or multinational company may develop and apply its own or “homogenized” culture right across the local enterprises and subsidiaries that make up its global organization. Global brand - is a product or service that is supplied on an international or global basis under a common brand name. This brand name is used everywhere. Examples: Kodak film, Hertz car rental. Globalization - may be defined as the process of internationalizing the scope, scale, and mindset of enterprise strategic management. Enterprise leadership espouses the belief that a “one-world” approach to doing business is the key to strategic direction, to operational efficiency, and to cost minimization. Strategies of globalization (i) rationalize and unify operations throughout the world; (ii) establish synergies between ranges of national and international activities and competencies; (iii) facilitate “shopping across the range” (thereby optimizing product availability and customer choice on an international basis); and (iv) establish consistent levels of operations and quality management that may be world class. Strategies of globalization are often associated with the offer throughout the world of relatively standardized products, services, or brands, each with

DOI link for operational capacity. In other words, has the organization actually got the desire, the capability, and the resources to put its chosen strategies into effect and to deliver the required results? Forecasting - a process in which an attempt is made to visualize and to quantify the way in which market, risk, and other relevant variables will behave during the planning period or “time horizon” within which the enterprise is working into the future. The process of forecasting aims to create a picture of the kind of future environment in which enterprise plans and activities are likely to be implemented. Franchising - a business development strategy based on the franchise to use a specified business format (eg McDonald’s). The owner of the franchise (the franchisor) establishes a contractual relationship with another (usually separate) enterprise which, as a franchisee, then has the right to make use of that business format during the lifetime of the contract. Functional authority - the right of functional specialists (such as strategic planners) to use their expert power to give orders in pre-specified functional areas (such as strategic management) to unit or line managers, who must comply with these orders. Functional authority is used in areas of the organization’s work where enterprise-wide policies are to be applied in all departments on a consistent and unified basis. Geocentricity -may be defined as the combination and synthesis of the localized cultural and managerial variations or paradigms that are to be found in the different countries in which an international company operates. Ultimately, an international or multinational company may develop and apply its own or “homogenized” culture right across the local enterprises and subsidiaries that make up its global organization. Global brand - is a product or service that is supplied on an international or global basis under a common brand name. This brand name is used everywhere. Examples: Kodak film, Hertz car rental. Globalization - may be defined as the process of internationalizing the scope, scale, and mindset of enterprise strategic management. Enterprise leadership espouses the belief that a “one-world” approach to doing business is the key to strategic direction, to operational efficiency, and to cost minimization. Strategies of globalization (i) rationalize and unify operations throughout the world; (ii) establish synergies between ranges of national and international activities and competencies; (iii) facilitate “shopping across the range” (thereby optimizing product availability and customer choice on an international basis); and (iv) establish consistent levels of operations and quality management that may be world class. Strategies of globalization are often associated with the offer throughout the world of relatively standardized products, services, or brands, each with

operational capacity. In other words, has the organization actually got the desire, the capability, and the resources to put its chosen strategies into effect and to deliver the required results? Forecasting - a process in which an attempt is made to visualize and to quantify the way in which market, risk, and other relevant variables will behave during the planning period or “time horizon” within which the enterprise is working into the future. The process of forecasting aims to create a picture of the kind of future environment in which enterprise plans and activities are likely to be implemented. Franchising - a business development strategy based on the franchise to use a specified business format (eg McDonald’s). The owner of the franchise (the franchisor) establishes a contractual relationship with another (usually separate) enterprise which, as a franchisee, then has the right to make use of that business format during the lifetime of the contract. Functional authority - the right of functional specialists (such as strategic planners) to use their expert power to give orders in pre-specified functional areas (such as strategic management) to unit or line managers, who must comply with these orders. Functional authority is used in areas of the organization’s work where enterprise-wide policies are to be applied in all departments on a consistent and unified basis. Geocentricity -may be defined as the combination and synthesis of the localized cultural and managerial variations or paradigms that are to be found in the different countries in which an international company operates. Ultimately, an international or multinational company may develop and apply its own or “homogenized” culture right across the local enterprises and subsidiaries that make up its global organization. Global brand - is a product or service that is supplied on an international or global basis under a common brand name. This brand name is used everywhere. Examples: Kodak film, Hertz car rental. Globalization - may be defined as the process of internationalizing the scope, scale, and mindset of enterprise strategic management. Enterprise leadership espouses the belief that a “one-world” approach to doing business is the key to strategic direction, to operational efficiency, and to cost minimization. Strategies of globalization (i) rationalize and unify operations throughout the world; (ii) establish synergies between ranges of national and international activities and competencies; (iii) facilitate “shopping across the range” (thereby optimizing product availability and customer choice on an international basis); and (iv) establish consistent levels of operations and quality management that may be world class. Strategies of globalization are often associated with the offer throughout the world of relatively standardized products, services, or brands, each with book

operational capacity. In other words, has the organization actually got the desire, the capability, and the resources to put its chosen strategies into effect and to deliver the required results? Forecasting - a process in which an attempt is made to visualize and to quantify the way in which market, risk, and other relevant variables will behave during the planning period or “time horizon” within which the enterprise is working into the future. The process of forecasting aims to create a picture of the kind of future environment in which enterprise plans and activities are likely to be implemented. Franchising - a business development strategy based on the franchise to use a specified business format (eg McDonald’s). The owner of the franchise (the franchisor) establishes a contractual relationship with another (usually separate) enterprise which, as a franchisee, then has the right to make use of that business format during the lifetime of the contract. Functional authority - the right of functional specialists (such as strategic planners) to use their expert power to give orders in pre-specified functional areas (such as strategic management) to unit or line managers, who must comply with these orders. Functional authority is used in areas of the organization’s work where enterprise-wide policies are to be applied in all departments on a consistent and unified basis. Geocentricity -may be defined as the combination and synthesis of the localized cultural and managerial variations or paradigms that are to be found in the different countries in which an international company operates. Ultimately, an international or multinational company may develop and apply its own or “homogenized” culture right across the local enterprises and subsidiaries that make up its global organization. Global brand - is a product or service that is supplied on an international or global basis under a common brand name. This brand name is used everywhere. Examples: Kodak film, Hertz car rental. Globalization - may be defined as the process of internationalizing the scope, scale, and mindset of enterprise strategic management. Enterprise leadership espouses the belief that a “one-world” approach to doing business is the key to strategic direction, to operational efficiency, and to cost minimization. Strategies of globalization (i) rationalize and unify operations throughout the world; (ii) establish synergies between ranges of national and international activities and competencies; (iii) facilitate “shopping across the range” (thereby optimizing product availability and customer choice on an international basis); and (iv) establish consistent levels of operations and quality management that may be world class. Strategies of globalization are often associated with the offer throughout the world of relatively standardized products, services, or brands, each with

DOI link for operational capacity. In other words, has the organization actually got the desire, the capability, and the resources to put its chosen strategies into effect and to deliver the required results? Forecasting - a process in which an attempt is made to visualize and to quantify the way in which market, risk, and other relevant variables will behave during the planning period or “time horizon” within which the enterprise is working into the future. The process of forecasting aims to create a picture of the kind of future environment in which enterprise plans and activities are likely to be implemented. Franchising - a business development strategy based on the franchise to use a specified business format (eg McDonald’s). The owner of the franchise (the franchisor) establishes a contractual relationship with another (usually separate) enterprise which, as a franchisee, then has the right to make use of that business format during the lifetime of the contract. Functional authority - the right of functional specialists (such as strategic planners) to use their expert power to give orders in pre-specified functional areas (such as strategic management) to unit or line managers, who must comply with these orders. Functional authority is used in areas of the organization’s work where enterprise-wide policies are to be applied in all departments on a consistent and unified basis. Geocentricity -may be defined as the combination and synthesis of the localized cultural and managerial variations or paradigms that are to be found in the different countries in which an international company operates. Ultimately, an international or multinational company may develop and apply its own or “homogenized” culture right across the local enterprises and subsidiaries that make up its global organization. Global brand - is a product or service that is supplied on an international or global basis under a common brand name. This brand name is used everywhere. Examples: Kodak film, Hertz car rental. Globalization - may be defined as the process of internationalizing the scope, scale, and mindset of enterprise strategic management. Enterprise leadership espouses the belief that a “one-world” approach to doing business is the key to strategic direction, to operational efficiency, and to cost minimization. Strategies of globalization (i) rationalize and unify operations throughout the world; (ii) establish synergies between ranges of national and international activities and competencies; (iii) facilitate “shopping across the range” (thereby optimizing product availability and customer choice on an international basis); and (iv) establish consistent levels of operations and quality management that may be world class. Strategies of globalization are often associated with the offer throughout the world of relatively standardized products, services, or brands, each with

operational capacity. In other words, has the organization actually got the desire, the capability, and the resources to put its chosen strategies into effect and to deliver the required results? Forecasting - a process in which an attempt is made to visualize and to quantify the way in which market, risk, and other relevant variables will behave during the planning period or “time horizon” within which the enterprise is working into the future. The process of forecasting aims to create a picture of the kind of future environment in which enterprise plans and activities are likely to be implemented. Franchising - a business development strategy based on the franchise to use a specified business format (eg McDonald’s). The owner of the franchise (the franchisor) establishes a contractual relationship with another (usually separate) enterprise which, as a franchisee, then has the right to make use of that business format during the lifetime of the contract. Functional authority - the right of functional specialists (such as strategic planners) to use their expert power to give orders in pre-specified functional areas (such as strategic management) to unit or line managers, who must comply with these orders. Functional authority is used in areas of the organization’s work where enterprise-wide policies are to be applied in all departments on a consistent and unified basis. Geocentricity -may be defined as the combination and synthesis of the localized cultural and managerial variations or paradigms that are to be found in the different countries in which an international company operates. Ultimately, an international or multinational company may develop and apply its own or “homogenized” culture right across the local enterprises and subsidiaries that make up its global organization. Global brand - is a product or service that is supplied on an international or global basis under a common brand name. This brand name is used everywhere. Examples: Kodak film, Hertz car rental. Globalization - may be defined as the process of internationalizing the scope, scale, and mindset of enterprise strategic management. Enterprise leadership espouses the belief that a “one-world” approach to doing business is the key to strategic direction, to operational efficiency, and to cost minimization. Strategies of globalization (i) rationalize and unify operations throughout the world; (ii) establish synergies between ranges of national and international activities and competencies; (iii) facilitate “shopping across the range” (thereby optimizing product availability and customer choice on an international basis); and (iv) establish consistent levels of operations and quality management that may be world class. Strategies of globalization are often associated with the offer throughout the world of relatively standardized products, services, or brands, each with book

ByTony Morden
BookPrinciples of Strategic Management

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Edition 3rd Edition
First Published 2007
Imprint Routledge
Pages 1
eBook ISBN 9781315602172
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