ABSTRACT
Operational wargaming aims at answering the question what must be done in order to meet specific objectives and a desired end state in the long run. The objective is to validate, improve and gain the necessary buy-in for an overall plan to reach the desired end state. Having paid an enormous amount at auction for one of the third-generation mobile telephony licenses in Europe, and agreeing to invest a similar amount into building up the respective infrastructure as a condition to obtaining the license in the first place, a large European mobile operator wanted to examine whether its current market entry strategy was the right one or if it needed to be adjusted. Prior to the wargame, each participant received a copy of the gamebook consisting of information such as profiles for each company played, market trends, financials, market research and so on.
