ABSTRACT
Once leadership commitment is established, corporations need to implement their sustainability strategy through appropriate organizational structures, performance measurement and reward systems, culture, and people. This chapter discusses the challenges for global corporations, the integration of sustainability throughout the organization, information flow, outsourcing, and collaboration with nongovernmental organizations. Challenges facing decentralized organizations often include loss of scale economies and duplication of functions. Decentralized organizations will also need to incorporate an information system that is able to collect data and information to disperse across business units and geography. Integrating sustainability into the organization is the process of ensuring the achievement of environmental, social, and economic goals through organization-wide efforts. In order to achieve coherence and integration, sustainability strategies are best leveraged throughout the organization, which then needs to clearly define the relationships between the board, corporate executives, business unit managers, and functional managers.
