ABSTRACT
It may seem a little strange, eight chapters into this book, only now to be considering the market for sports tourism. In fact, some authors would argue that it has been providers, particularly commercial providers, who have led the growth in sports tourism. However, while this might very well be the case, and acknowledging that the relationship between participants, policy-makers and providers is cyclical, the need for providers to understand the motivations and behaviour of participants and the problems of developing a coherent policy for sports tourism means that providers are most profitably considered after participants and policy-makers have been examined.
