ABSTRACT
Harold Laswell is considered to have founded the concept of political communication with his book, Propaganda Technique in the World War, and he is thought to be responsible for formally introducing this term. From a general perspective, there are two identifiable approaches within the field of communication, and both of these can also be seen in the study of political communication. Political Communication should therefore be understood as an interdisciplinary science, as it involves an interaction among different disciplines of knowledge, which themselves address many diverse social, political, economic, and cultural factors. Political communication is based on some different approaches and traditions, with different purposes and natures. Both make for an interesting geopolitical relationship between North and South America. The two traditions resulted in a productive tension between an empirical epistemology, represented by Paul Lazarsfeld, and a critical epistemology, represented by Theodor Adorno.
