ABSTRACT

No-one loves a parade. Not if it’s Th e Rose Parade or the Macy’s Day Parade anyway-they are widely loathed. No, let me rephrase that, children. Th ose two parades are consumed. Th ey have become the emotional aesthetic of the media that covers them. Th ey are commodifi ed-they sell products only and have almost no discernible civic meaning. Just product-distraction. Th e smiling people gliding down the runway of public space, whether a sunny waving facsimile of a cowgirl with an eye-tuck or a balloon of Fred Flintstone, the two parades now cook the same potatoes on the same couch.