ABSTRACT
Admiration has, therefore, a transforming power, because its object becomes the goal of endeavor. In the field of character the admired becomes a personal ideal toward which one strives. Hence, to control personal ideals is to control character. This chapter elaborates various patterns of conduct and of character, which may be termed social types. These types may become in the course of time personal ideals, each for that category of persons for which it is intended. The diversity of conduct and character required in a highly differentiated society is so great that if it were sought to use one concrete type for all, this type would be so generalized as to be valueless. The special ethical standards that associations, professions, and trades impart to their members may be said to constitute in a way social types and to belong among the agents of social control. They are usually worked out under the oversight and criticism of the public.
