ABSTRACT
The term persuasive play is shorthand for a variety of playful experiences designed to persuade players toward a specific claim or perspective. The idea is that games, like other media, can be persuasive. The original concept of persuasive play is credited to a few people. Ian Bogost’s seminal work on persuasive games, encapsulated in his book by the same name, clearly lays a foundation for much of the contemporary work in persuasive games. Most effective histories of persuasive play start with a common game that few recognized started as persuasive play. From an historical lens, Monopoly might be the most important persuasive play game in the canon of such work. In the history of digital persuasive play, one of the first notable projects was Pepsi Invaders. Pepsi Invaders aimed to boost the morale of Coca-Cola employees by offering a clone of the successful Space Invaders game.
