ABSTRACT
The essay thematizes the photographic apparatus with regard to digital culture from a media aesthetic point of view. It describes in experiential terms how multiple layers of metadata contribute to photographic affordances. The photographic apparatus is presented as an assemblage facilitating intersemiotic entanglements of processes that convey sense in all senses of the word ‘sense’. The essay gives an account of how digital networks introduce new discursive structures in photography effectuating a shift from snapshot culture to tagshot culture. The essay builds on Agamben’s notion of ‘apparatus’, Nancy’s ontological exposition of ‘struction’ and Benjamin’s reflections on photography, language and translation.
