ABSTRACT
Pitching games is not an easy task because one must be able to successfully communicate the full-game experience for the player, even though the game is not completed—in fact, the game may only be in the concept phase and may have no tangible assets. The publisher or the investor must get a clear understanding from the pitch of whether the game will deliver on this proposed experience and be financially successful. Most game developers will be pitching to a potential publisher or investor. In some cases, as with publisher-owned developers, one might need to pitch the game internally to get a greenlight to move forward with full development. Request for Proposals (RFPs) are things publishers send out for projects they want to develop externally. These are usually projects based on licenses or smaller projects that they don’t have the bandwidth to handle internally.
