ABSTRACT

So, you have some possible insights about accounting – how the world works, what causes what, or how to fix what’s broken. How can you convince others – research consumers and your critics (editors/reviewers/competitors) – that you are right? What evidence must you obtain to convincingly “stress test” your ideas, and how should you write up what you did (and found) and why does it matter? This chapter can help you as a student or new scholar address these questions using three structured paragraphs. Using the approach, you customize the content of three related paragraphs with defined objectives for efficiently and effectively communicating the essentials of your research. The pre-set objectives are almost universal in that they address questions your readers will be asking. Using the approach helps you plan what you do in conducting your own research while you also plan to be successful because you will preemptively identify and may resolve some issues likely to be raised by others when they read your work.