ABSTRACT
Tourism development requires creative and innovative management based on careful planning, consistent implementation, and measurable and constructive evaluation. Tourism development in Bandung is an integrated and holistic development that will bring satisfaction to all parties. In addition, the improvement of the image of Bandung can be accompanied by community-based tourism activities, such as marathon running tours. Marathons are one type of sporting event that is popular today. The purpose of this research is to conduct an in-depth study examining the potential of running sports in Bandung in order to contribute maximally, and know the success factors in organizing a marathon running event that has an impact on the people of Bandung and its impact on tourism in Indonesia. This research uses descriptive quantitative method. The data was collected through a closed questionnaire to runners or community runners and participants in the marathon race held Bandung.
