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Predicting consumer choice in new product development: attitudes, intentions and behavior revisited

Chapter

Predicting consumer choice in new product development: attitudes, intentions and behavior revisited

DOI link for Predicting consumer choice in new product development: attitudes, intentions and behavior revisited

Predicting consumer choice in new product development: attitudes, intentions and behavior revisited book

Predicting consumer choice in new product development: attitudes, intentions and behavior revisited

DOI link for Predicting consumer choice in new product development: attitudes, intentions and behavior revisited

Predicting consumer choice in new product development: attitudes, intentions and behavior revisited book

ByGordon Foxall
BookConsumers in Context

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Edition 1st Edition
First Published 1996
Imprint Routledge
Pages 17
eBook ISBN 9781315659077
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