ABSTRACT
The idea of unified centralized propaganda formed during the Yan’an period was continuously strengthened after the founding of the People’s Republic of China and was one of the important reasons for the outbreak of the “Cultural Revolution” and its ten-year continuation. Socialist propaganda centered on “spiritual civilization” became the last firewall to withstand “capitalist production”. With the idea of communication as propaganda, the tradition of “speaking with facts” has always prevailed in China’s news reports. In the 1980s, the ideal target audience of communications researchers was the heads of all levels of the propaganda departments. Crisis management discourse has transformed the traditional propaganda discourse into a technical discourse that replaced ideological education with depoliticized discourse of social science, such as communication effects and public administration. The new nationalist propaganda discourse criticizes the propaganda in international Western communication in the process of globalization from the perspective of realistic national interests of China.
