ABSTRACT
During World War I, propaganda received extensive attention as a result of the large-scale propaganda activities adopted by the Entente countries and the postwar propagandists. The word propaganda has summoned those kinds of phenomena unable to be named and discussed from the darkness, making it possible to discuss the experience used to be ignored and sporadic. The recycling of the exported concept of “propaganda” in China suggests from a certain aspect that there is a lack of modern promotional concepts in traditional Chinese political culture. The development of modern propaganda discourse in China is accompanied by the pursuit of national independence and prosperity and incessant provoking of the arousal of the public by advanced intellectuals in China. Modern society has shaped appropriate individuals for propaganda while mass communication has provided propaganda with a ubiquitous channel, thus making propaganda more effective than it would be in traditional society.
