ABSTRACT

Addressing the visual dimension of transnational protest, students of social movements have argued for the importance of systematic empirical analysis of the actors or historical factors behind global media reporting on protest and contentious political events. To understand the visual dimension of transnational protest, the authors examine the actors behind the creation of images. To examine the actors behind the creation of alternative images of protest, the authors look at the political mobilisations of the original EuroMayday protests on the issue of social precarity. EuroMayday protesters were one of the first transnational social movements in Europe working with an alternative type of social media or media sociali. Photographs are a key strategy used by protestors to frame their message and reach out to different national and transnational audiences, sometimes with ambivalent consequences given the complex and culturally diverse nature of global publics.