ABSTRACT

The last of the four topic chapters explains how insight hunters should take their freshly minted insights out into the world at the earliest opportunity. There’s no point polishing and burnishing a nascent insight for any significant period of time. That makes you too attached to the insight, like an overprotective parent, unwilling to hear anything said against it because you’ve invested too much in it. The chapter details another dozen top tools and techniques for showcasing, sharing, and pressure-testing your insight early, and then either rejecting it or building into something great.