The devastating psychological after-effects of the Great War increased people's inclination to welcome with faith and gratitude a new message of salvation. The enormous number of those who suffered in one way or another helped to fill the assembly-halls in which they could this 'self-mastery' expounded. The effect of Coue's method depends upon the very fact that a person in need of help is transformed from an individual into component part of group. He thereby becomes credulous and suggestible, that is to say, he loses his critical faculty and allows himself to be psychologically regimented. The economic significance of the Coue formula in consciousness and in the unconscious of the patient proves to be as over-determined as the significance of a compulsive symptom for the neurotic. To the psycho-analyst, the making conscious of the repressed, which forms a large part of his method, is an indispensable means for the attaining of the therapeutic aim.