ABSTRACT
This chapter begins with terminology: pure science versus applied science; basic science versus applied science, fundamental science versus applied science. These words have different connotations. Pure science is noble and good. If applied is the opposite of pure, then applied must be dirty and bad. Basic science implies that this is something that must be done first – something that is done before applied science. Fundamental science implies the research deals with more general or important issues than the applied science. W. Wundt insisted that psychology should be a pure rather than an applied topic because, by doing so, it would form part of the higher status university life, rather than the lower status technical college life. Hugo Munsterberg made an explicit distinction between applied and non-applied psychology research, defining the former in terms of the intention of the researchers.
