ABSTRACT
In reaction to the impact of the Internet and “big data” on marketing, combining the teaching experience of the front-line, from the four levels: knowledge systematicness, theoretical and academic nature, scientificity of methods and professional practically, a unique four-wheel drive mode of teaching reform: Learning-Research-Method-Application model should be formed, aiming to rethink and reposition the teaching system design and method improvement for the marketing specialty in applied undergraduate colleges, so as to promote the coordinated development of scientific and technological progress and professional talent cultivation.
