ABSTRACT
This chapter provides the survey methodology that used for the mailed questionnaire. It discusses how a mixed methods approach, which combines qualitative and quantitative methods and techniques, helped to overcome the limitations inherent in the type of research presented and increased confidence on the findings reported. Factor analysis was used to validate the scales or constructs used in the survey. The chapter describes a methodology that is based on a mixed methods approach, one that combines quantitative and qualitative methods for collecting, analyzing, and interpreting data. A combination of quantitative and qualitative techniques was used to analyze the interview data. The quantitative approach consisted of tabulation of responses based on the themes and patterns that had emerged through the analysis of the responses. A. E. Reichers and B. Schneider have criticized culture scholars’ emphasis on qualitative research methods and their total disregard of quantitative approaches.
