ABSTRACT
Introduction Retro culture is conceptualized in this chapter as the defining structure of feeling of the present decade. “Structures of feeling” is defined by Williams (1961: 65) as the intangible and fleeting felt sense of a lived culture as it is experienced at a particular place and point in time by a particular group or groups of people. I interpret this as meaning it is akin to the ghostly atmosphere or zeitgeist of a particular spatial and temporal context. This means “structures of feeling” lends itself well to “generation units,” which is likewise concerned with the specificity of a particular time and place. The concept of the generation unit is understood here as a group of people who share a common hauntological structure of feeling-that is to say, they share a common sentiment that the old days and the old songs were the best.
