Interrelationship Between Ethnicity and International Trade of Greek Virgin Olive Oil

In this chapter, we examine the interrelationship between ethnicity and the evolution of the Greek virgin olive oil trade, as well as specific factors that have direct impacts on the international competitiveness of this traditional Greek product.

We will consider the internal and external environment of the Greek olive oil as a typical example of ethnic food; detect, by implementing an empirical gravity model, the role and impact of noneconomic factors, especially cultural and institutional ones; and suggest some recommendations and proposals for the outline of a marketing mix.