ABSTRACT
This chapter considers the role of place myths in the creation of social spaces. Tourism images are part of this 'discourse of space' and it is increasingly recognized that tourism promotional bodies contribute greatly to the creation of the imagined geographies of places abroad through place representation. The chapter argues that crafts producers and other regional businesses which use links to place/regional imagery to market their products also contribute to this process through the evocation of, and contribution to, the particular place-myths. As well as promoting their actual product, many tourism businesses also promoted their location through the use of very specific place imagery. However, in relation to paintings, the place itself was not being sold; rather it was an image of an image of the place that was portrayed in promotion. According to this respondent, use of regional imagery in promotion was incidental and, primarily, a consequence of product design and the target market.
