ABSTRACT
This chapter draws on the day-to-day practice of running and managing playful events. It considers the different ways in which playfulness can be embedded into your event, and also those times where play is not appropriate. The planning of any specific event starts a long time before the day itself and the individuals involved and approach taken during this process will be crucial to its success. This chapter focuses on playfulness during the planning stage, and how that can then be implemented at the event itself.
