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Chapter

Sales Promotion

Chapter

Sales Promotion

DOI link for Sales Promotion

Sales Promotion book

Sales Promotion

DOI link for Sales Promotion

Sales Promotion book

ByPhilip Kitchen, Patrick de Pelsmacker

BookA Primer for Integrated Marketing Communications

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Edition 1st Edition

First Published 2004

Imprint Routledge

Pages 17

eBook ISBN 9780203502860

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