ABSTRACT
Regardless of style, intent, or format, video scripts have something in common: they are all written for the spoken word-for the ear-and for the visual message-for the eye. Writing for video-writing to be seen and heard-is unlike writing for the print media-writing to be read. Readers of the print media can read at their own comfortable pace. They can reread words or sentences whenever necessary. This puts the burden of comprehension on the reader.
