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Chapter

Social desirability in Behavioural Accounting Research

Chapter

Social desirability in Behavioural Accounting Research

DOI link for Social desirability in Behavioural Accounting Research

Social desirability in Behavioural Accounting Research book

Social desirability in Behavioural Accounting Research

DOI link for Social desirability in Behavioural Accounting Research

Social desirability in Behavioural Accounting Research book

ByRadzi Jidin, Gary S. Monroe
BookThe Routledge Companion to Behavioural Accounting Research

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Edition 1st Edition
First Published 2017
Imprint Routledge
Pages 13
eBook ISBN 9781315710129

ABSTRACT

Social desirability bias occurs in behavioural research when participants provide responses that portray themselves in a socially desirable manner rather than providing responses that reflect their true opinions, beliefs, judgments, decisions or intentions. Social desirability bias may influence the validity of behavioural research involving socially sensitive issues such as ethical decision-making. In this chapter, we review scales that prior research has used to measure and control for social desirability bias, we review accounting and auditing literature that addresses issues related to social desirability bias and we provide guidance to researchers conducting Behavioural Accounting Research about how to deal with potential social desirability bias in their research.

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