Social media have imposed themselves as the preferred way to receive information on current events. The increased connectivity, level of interaction, and access are thought to change how information is delivered and how people are informed. This chapter investigates if social media coverage of Arctic issues is significantly different than traditional media coverage. The voyages of the Crystal Serenity cruise ship through the Canadian Arctic is used as a case study to answer this question. Empirical evidence informs us that traditional and social media displayed different issue frames to describe these voyages. Social media coverage tended to be more negative, mostly due to messages posted by non-Canadian users. Both social and traditional media focused on the 2016 voyage while almost ignoring the 2017 one.