ABSTRACT
The denition of an attitude has been given variously as ‘a mental and neural state of readiness, organized through experience, exerting a directive or dynamic inuence upon the individual’s response to all objects and situations with which it is related’ (Katz, 1979), and ‘an enduring organization of motivational, emotional, perceptual, and cognitive processes with respect to some aspect of the individual’s world’ (Krech et al., 1962). They are mutually consistent and internally consistent.
